New Tool Launched to Tackle Illegal Tobacco and Vape Sales in Southend

Southend-on-Sea City Council introduces an online form for anonymous reporting of underage sales and illicit products to enhance community safety.

A vape device and cigarettes are displayed on a counter.
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A vape device and cigarettes are displayed on a counter.

Residents in Southend-on-Sea are urged to report suspected underage sales of tobacco and vapes, as well as illegal and counterfeit products, through a new anonymous online tool launched by the City Council.

Southend-on-Sea City Council has introduced a new online reporting tool, accessible via a simple form, enabling the public to quickly and anonymously report concerns about the sale of age-restricted products and illicit goods.
The initiative aims to combat the health and safety risks associated with smoking, counterfeit tobacco, and illegal vaping products, which can contain unsafe components and batteries. The sale of counterfeit goods is also often linked to wider criminal activities.
The Council's Trading Standards team is requesting that residents report any retailers suspected of selling to under-18s or supplying illegal tobacco and vape products. This aligns with new national measures introduced from 1 October, designed to tackle youth vaping and crack down on illicit products.
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"Protecting the public from harmful products is a priority, and we want to make it as easy as possible for residents to report any concerns they may have. This new reporting tool will help our Trading Standards officers target illegal activity, support responsible local businesses and keep our communities safe."

Councillor Irene Ferguson · Cabinet Member for Housing and Preventing Homelessness
Residents can submit information anonymously through the online reporting form. This effort is part of the Council's broader work to support a thriving city centre and address concerns about the concentration of vape shops, mobile phone repair businesses, and barbers in certain High Street areas.
Based on information from the official source: Southend-on-Sea Borough Council (12/10/2026)