Norfolk Coast Partners with Canine Project for Wildlife Protection

New collaboration aims to promote responsible dog walking and safeguard local wildlife and landscapes.

Generic image of a dog walking on a lead along a coastal path with dunes and sea in the background.
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Generic image of a dog walking on a lead along a coastal path with dunes and sea in the background.

The Norfolk Coast National Landscape has announced a new partnership with Coast and Country Canines (C&CC), a project focused on promoting responsible dog walking to protect the area's sensitive wildlife and natural environment.

The initiative aims to build a community of like-minded, nature-loving dog owners and walkers who are committed to helping protect the natural world. Recognising that dogs are an integral part of many Norfolk adventures, the partnership seeks to ensure they can enjoy the coast responsibly, safeguarding the wildlife and landscapes that make the Norfolk Coast a unique place to explore.
Through this collaboration, there will be a dedicated presence on the Coast and Country Canines website, joint efforts on wildlife-aware walking routes, advertising of dog-friendly events, and shared messaging across both organisations' social media channels.
Coast and Country Canines, originally established by Bird Aware Solent, brings a wealth of expertise from dog lovers across the south coast of England. Their aim is to inspire and support responsible dog walking, fostering a community that walks in a safer, more enjoyable, and wildlife-aware manner.
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"We are delighted to welcome Norfolk Coast Protected Landscapes onboard as an official Coast and Country Canines affiliate. We’re excited to be working alongside an organisation that shares our passion for helping dog walkers enjoy natural spaces and have fun, enriching walks while also looking after nature and giving wildlife the space it needs to thrive."

Alice Ashcroft-Dalley · Coast and Country Canines Project Lead
The partnership highlights the importance of responsible dog walking in areas like the Norfolk Coast, which provides a vital refuge for internationally important birds, rare plants, insects, mammals, reptiles, and marine life. Sensitive wildlife, including beach-nesting birds and seals, can be disturbed by even friendly dogs, as they may perceive them as predators.
Visitors are encouraged to follow the 'Canine Code', which includes adhering to requests on signs, keeping dogs close and on paths where possible, maintaining a distance of at least 100 metres from wildlife, and putting dogs on a short lead if wildlife is spotted. Giving wildlife space is crucial for vulnerable species to thrive.
By working together, the aim is to ensure the Norfolk Coast remains a welcoming place for people, dogs, and wildlife. Further information about Coast and Country Canines and advice on responsible dog walking is available on their website, and updates can be found on the Norfolk Coast Protected Landscape Instagram page.
Based on information from the official source: Norfolk Coast National Landscape (AONB) (05/11/2026)