Winter can be a challenging time for many of our residents. Our Be Winter Wise campaign is here to help you access the information and support you need for the colder months ahead. The campaign covers everything from community activities and warm spaces near you, to advice on preventing seasonal illnesses, simple ways to heat your home efficiently, and information on how we are creating safer journeys for everyone across our highways network. By helping residents to stay well connected to their communities, build stronger ties, and be more financially secure, we are ensuring fairness and opportunity wherever we can and enabling full, healthy lives for all. So, make sure you keep an eye out for Olly the Owl, our campaign mascot, who will be helping you to Be Winter Wise over the coming months.
Cambridgeshire Council Launches 'Be Winter Wise' Campaign
Annual initiative offers practical advice on staying warm, healthy, and safe during colder months, with support for cost of living and community resilience.
By Rebecca Flint
••3 min read
AI
Generic image of a cartoon owl mascot with a scarf, set against a soft, overcast sky and a blurred building.
Cambridgeshire County Council has relaunched its annual 'Be Winter Wise' campaign, featuring mascot Olly the Owl, to provide residents with essential advice and support for the colder months.
The campaign aims to support the council’s vision for a healthy, fair, and sustainable Cambridgeshire by offering practical guidance on a range of winter-related issues. This includes advice on managing the cost of living, with money-saving tips, grants, and free supermarket vouchers for eligible children. Residents are also encouraged to look after their health and wellbeing, including getting eligible vaccinations.
Practical information on winter gritting schedules and road safety, especially during dark evenings, will be shared. The campaign also provides simple steps to make homes warmer, healthier, and more energy-efficient, alongside details of free and low-cost family activities available across Cambridgeshire, including library services.
Guidance on preparing for adverse weather conditions such as freezing temperatures and flooding is also a key component. The 'Be Winter Wise' initiative will signpost residents to essential services offered by local partner organisations, covering heating, energy advice, and community wellbeing support.
Emphasising community resilience, the campaign encourages residents to support one another through simple actions like checking on older family and friends. It also promotes small, sustainable actions, such as reducing waste and supporting local initiatives, to lower household costs and environmental impact.
Households will be encouraged to prepare for potential disruptions to essential services like power, water, and the internet. This advice aligns with the Government's 'Be Ready' resilience campaign, aimed at helping residents prepare for severe weather and cyber attacks.
Further information on the 'Be Winter Wise' campaign can be found at www.cambridgeshire.gov.uk/be-winter-wise. Updates are also available on social media using the hashtag #BeWinterWise, and travel information can be followed via Cambs Traffic on X or Facebook.
Based on information from the official source: Cambridgeshire County Council (03/11/2026)
Related News
